Tracking the metrics that matter

A simple template to track your core metrics

product metrics template

What is this template for?

It's essential to have a few metrics that can help you understand how your business is going.

Keep the number under 5 as the more metrics you have, the harder it is to interpret.

Resources: Watch Suhail Doshi, founder of Mixpanel, talk about measuring your product at Startup School.

How to replicate that template

  1. Create a new project and pick a weekly frequency for updates.
  2. Create goals for the 3/5 metrics that matter for your business.

Here are some suggestions:

  • Active Users (number and growth)
  • Returning Users (%)
  • Revenues (number and growth)
  • Churn
  • NPS